the matcha edit

What to Buy Someone Who Takes Their Matcha Seriously

What to Buy Someone Who Takes Their Matcha Seri...

Most matcha gifts miss. A flavoured blend, a wellness hamper, a tin from a brand the recipient already knows is not quite right. Someone who takes their matcha seriously has...

What to Buy Someone Who Takes Their Matcha Seri...

Most matcha gifts miss. A flavoured blend, a wellness hamper, a tin from a brand the recipient already knows is not quite right. Someone who takes their matcha seriously has...

What Cultivar Is Your Matcha? Why Most Brands Can't Answer

What Cultivar Is Your Matcha? Why Most Brands C...

It is a simple question. What plant variety did this matcha come from? Most brands selling matcha in the UK cannot answer it. Not because the information is difficult to...

What Cultivar Is Your Matcha? Why Most Brands C...

It is a simple question. What plant variety did this matcha come from? Most brands selling matcha in the UK cannot answer it. Not because the information is difficult to...

Japan's Matcha Regions: What They Tell You About What's in the Tin

Japan's Matcha Regions: What They Tell You Abou...

Most matcha labels say Product of Japan and leave it there. Japan grows tea across a wide geographic range, from the cooler mountainous regions of Kyoto Prefecture down to the...

Japan's Matcha Regions: What They Tell You Abou...

Most matcha labels say Product of Japan and leave it there. Japan grows tea across a wide geographic range, from the cooler mountainous regions of Kyoto Prefecture down to the...

Why Most Matcha in the UK Is Not What It Claims to Be

Why Most Matcha in the UK Is Not What It Claims...

The UK matcha market has grown fast. It is on the menu at coffee chains, independent cafes and fast-casual concepts across the country. That growth has been accompanied by a...

Why Most Matcha in the UK Is Not What It Claims...

The UK matcha market has grown fast. It is on the menu at coffee chains, independent cafes and fast-casual concepts across the country. That growth has been accompanied by a...

What Is Stone-Milled Matcha and Why Does It Matter?

What Is Stone-Milled Matcha and Why Does It Mat...

Most matcha sold in the UK is not stone-milled. The label rarely says how it was ground, and most buyers never think to ask. But the milling method is one...

What Is Stone-Milled Matcha and Why Does It Mat...

Most matcha sold in the UK is not stone-milled. The label rarely says how it was ground, and most buyers never think to ask. But the milling method is one...

Is Matcha Better Than Green Tea? What the Science Says

Is Matcha Better Than Green Tea? What the Scien...

Matcha and green tea come from the same species of plant, Camellia sinensis. That is where the similarity ends. The plant that produces Master's Reserve is Okumidori, a specific cultivar...

Is Matcha Better Than Green Tea? What the Scien...

Matcha and green tea come from the same species of plant, Camellia sinensis. That is where the similarity ends. The plant that produces Master's Reserve is Okumidori, a specific cultivar...